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Writer's pictureDhanush

A Perfect Pitch deck

Updated: Jun 24, 2023

All about pitch deck


Entrepreneurs, we all know the importance of a great pitch deck. And we also know that it can take a lot of time to get it just right. But have you ever stopped to ask yourself if all those slides are really necessary?


I go through around 50-60 pitch decks a month. Out of those, I only see slides that matter. Many entrepreneurs try to cram their entire pitch into a 15-18 slide deck filled with jargon and fail to communicate what they are trying to build.


I'm not talking about the essential slides - your company overview, your product overview, your team bios, and so on. I'm talking about the extra slides that often seem to consume a lot of time but don't actually add anything substantive to your pitch.


Here are the key slides that you must include in your pitch deck in order to get my attention:


Slide 1 : Startup Name, Logo, Elevator pitch

As an entrepreneur, you know that a great name and logo are essential for your startup. But what about your elevator pitch? Make sure to capture your audience's attention with a clear and concise explanation of what your business does.


Slide 2 : Problem Statement / Current pains a customer goes through

As an entrepreneur, you know that developing a solution to a problem is the key to success. But before you can even begin to think about solutions, you first need to identify and understand the problem.


The best way to do this is by conducting market research and getting feedback from your target customers. This will help you develop a clear understanding of the current pains they are experiencing and what solutions they are currently looking for.


Once you have this information, it's time to start creating your pitch deck! Your slide 2 should focus on summarizing the problem statement and current pains your customer goes through. Be sure to back up your claims with data or quotes from customers so that potential investors can see just how big this problem really is.


Slide 3: Solution / Why is the need now

There are many reasons to start a business, but one of the most important is solving a problem. And there's no time like the present to do it. Entrepreneurs can take advantage of several factors that are working in their favor right now.


For starters, technology has made it easier than ever for entrepreneurs to start and grow their businesses. With just a laptop and an internet connection, you can launch a company that reaches customers all over the world. In addition, social media has given entrepreneurs unprecedented access to potential customers and investors.


Slide 4: Customer Segmentation/ Persona and Market Size

When starting a new business, it's important to know your target market. Customer segmentation and persona can help you figure out who your ideal customer is and what they want.

To start, you'll want to create a list of characteristics for your ideal customer. This could include things like age, gender, income level, occupation, etc. Once you have this list compiled, you can begin to group similar customers together and create personas.

Your personas should be based on real people that exist in your target market. You can give each persona a name and develop a backstory for them (including their likes/dislikes). By doing this, you'll better understand what these customers are looking for in a product or service and how best to reach them.

Knowing your target market is essential when starting any business – it will help guide all of your marketing efforts and ensure that you're spending time & money on the right things


Slide 5: Business Model

Slide 5 of your business model canvas asks how you will make money. This is a critical question for all entrepreneurs, as it determines how you will sustain your business. There are a variety of ways to make money, and the best approach for your company will depend on its unique strengths and weaknesses.


Whatever route you choose, it's important to develop a clear strategy for generating revenue and making sure that your business is profitable over the long term


Slide 6: Competition

If you have failed to address what you do in the 1st three slides, this is another opportunity for you to highlight who you are and how are you different from your competitors


Competition is a constant reality, no matter what industry you're in. And while it can be daunting to think about your competitors, it's also essential to understand how they work and what makes them successful.


You can represent this on a chart with 4 axis being the key parameters. You can also mention where are your competitors heading and how is you different from their vision.


Slide 7: Unfair advantage / usp


When it comes to your startup, what makes you stand out from the competition, well that is your unique selling point (USP). Your USP is what will make a customer choose your product or service over those of other competitors. It's what sets you apart and makes you special. And, as an entrepreneur, it's important to know and understand your USP inside and out


So, how do you determine what your startup's USP is? Here are a few tips:

1) Look at who your competitors offer that you don't?

2) Ask yourself why someone would choose to buy from you instead of a competitor.

3) Think about the benefits of buying from you compared to those of a competitor.


Additionally, it's important to consider how easily customers can switch providers - if they can easily find a similar product or service at another company, then they may be more likely to leave yours. A pointer addressing this would keep the investor still thinking about your startup, but now with colors.


Well, if you're not doing something different than your competitors, then chances are you're not going to be successful. You need to find a way to stand out from the rest and make sure that what you offer is valuable and unique. This is the slide to show off, DO NOT MISS IT OUT.


Slide 8: GTM


Developing a solid Go-to-Market (GTM) strategy is key when it comes to introducing and delivering our product to the market.

Investors and stakeholders want to see that the company has thoroughly analyzed the target market, identified its unique value proposition, and devised a plan to effectively reach customers.

A well-crafted GTM strategy conveys a sense of preparedness, market knowledge, and a realistic path to success. It assures investors that the business has a solid plan for acquiring customers and scaling operations. Ultimately, the GTM strategy section in a pitch deck acts as a persuasive tool, demonstrating the potential for market success and attracting the necessary investment to fuel growth


Slide 9: Team

Slide 10: Ask


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